Course Aims and Expected Learning Results

Aim of the course is that of providing who is already familiar with the basic principles of Economics with a more advanced study in microeconomics and in particular on firms, markets and on firms' strategic interactions on markets. We offer the opportunity to the attending student to study more in depth market situations typical of tourism and very famous market powered firms' strategies like price discrimination, vertical relations and contracts used in the relationships between manufacturers and retailers; product differentiation and advertising; entry deterrence strategies and coping with potential competition. In the last part of the course we will study european antitrust principles and those regarding the state aids intervention. Some well-known antitrust and state aids intervention cases will be studied.
We expect that, at the end of the course, the student be familiar with the typical market contests of the tourism industry and their expected outcomes. Furthermore we expect that the student be familiar at the end of the course with the main european antitrust and state aids intervention principles and their economic implications.