History and media
All students (attending and non-attending) will take an oral exam, which will test their presentation skills, knowledge of the history of the characters, events, and period, as well as the skills and knowledge necessary to critically analyze media products.
The course aims to equip students with the ability to address the relationship between History, understood as the scholarly community's updated reconstruction of events and figures from the past, and the various media of that same past (architecture, painting, sculpture, landscape art, religious and civic ceremonies, public festivals, theatrical and musical performances). It aims to understand how the intertwining of the political and propaganda goals of the past and the media of that time can still teach us today in the field of Communication. To this end, students must be familiar with both historical research methods and understand the processes of the various media considered in the course. This will enable students to engage, with both critical and creative skills, with the important contributions of significant figures and significant historical events from the perspective of implementing a specific communication policy (artistic cycles, individual works of art, literary texts, events, ceremonies, and celebrations).
The crooked branch of commercial and political communication. Propaganda and the manipulation of public opinion in the ideas and actions of Edward L. Bernays (1891-1995) in the United States and of Joseph Goebbels (1897-1945) and Eugen Hadamowsky (1904-1945) in Europe
The course's objectives will be achieved through lectures on the political history of the United States and Germany in the first half of the 20th century, as well as mass communication techniques and the manipulation of public opinion. Throughout the lectures, active student participation will be encouraged to explore what contemporary communication politics can teach those working in communication today. This will foster a genuine dialectical pedagogy. Additionally, students will be able to voluntarily create propaganda narratives, using GPT, relating to states, parties, or factions.