Languages and techniques of mass media communication
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
- Contacts/Info
None.
The exam is an oral interview designed to check the student’s understanding and mastery of the course material. For each of the main texts in the syllabus, a question will be asked to evaluate the student’s knowledge of the topic, their ability to present ideas clearly, and their critical analysis skills. The final grade will be based on: the accuracy and quality of the answers (50%); communication skills and the ability to justify statements, analyses, and judgments during the interview (30%); active participation in discussions and projects developed during the course (20%).
The aim of the course is to provide students with a deep understanding of mass media communication languages with an interdisciplinary approach. Learners will acquire theoretical and methodological tools to analyze and understand communication processes in traditional and digital media, with a focus on meaning-making and mediation processes, and sociocultural implications in digital communication.
At the end of the course, the students will be able to:
1. analyze the languages of mass media communication;
2. identify sociocultural implications behind communication in digital media;
3. investigate meaning-making processes in new media and social networks;
4. implement theories to the analysis of case studies;
5. study the specificities of the international communication landscape, with a focus on digital communication in China and gender discourse.
The course is structured into three modules:
1: Theoretical Pinciples of Communication
• Signs, codes, and languages.
• Theories of mass communication.
• Sociology of communication and the impact of digitalization.
2: Communication and Media in the Digital Age
• Multimedia, interactivity, and hypertext.
• Semiotics of audiovisual and digital media.
• Media experience and meaning-making in digital media.
3: Languages and Practices in Media and Digital Communication in China
• Practices of Sinophone media communication.
• Chinese digital media and meaning construction in feminist and gender discourse on Weibo and Little Red Book.
In addition to the required textbooks, a supplementary compendium curated by the teacher will be provided.
Lectures with digital materials support.
• Case study analysis.
• Contributions from communication professionals.
• Group discussions and activities on academic articles.
Meetings on Steam's to be planned by email: loredana.parolisi@uninsubria.it.