ECONOMY AND SOCIAL RESPONSIBILITY
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Teaching methods
- Contacts/Info
Good and practical knowledge of the Microsoft Office suite (Excel, Word, Power Point) for data processing, presentation set-up, and writing of brief reports.
For students who COMPLETE group courseworks. The exam is divided into two sessions. 50% of the final mark is related to the evaluation (over 30 points) of the presentations. The remaining 50% (again, over 30 points) of the mark is assigned by a written exam (45 minutes) consisting in 20 multiple-choice questions (correct answer: 1,5 points; uncorrected or blank answers: 0 points) on the Moodle platform. The exam will be held in the UNINSUBRIA computer labs (or classrooms).
For students who DO NOT COMPLETE group courseworks. A general exam (90 minutes) is available only. The whole mark (over 30 points) is assigned by a written exam consisting in 20 multiple-choice questions (correct answer: 1,5 points; uncorrected or blank answers: 0 points) and 4 open questions (one for each module) on the Moodle platform. The exam will be held in the UNINSUBRIA computer labs (or classrooms).
The aim of the course is to introduce the main elements of corporate social responsibility (CSR) in the modern economic context. Special attention is devoted to social responsibility tools, as well as to effective impacts and actions. The course consists of theoretical lessons and practical labs, including the participation of managers and consultants with expertise in CSR in private and public companies.
The course consists of 2 parts. The first part will focus on the description of the concepts and tools of CSR, while the second one concentrates on the application of brand activism methods. Each part consists of two modules, in turn consisting of two lessons and one presentation by grouped students. Teaching materials (slides) are uploaded before the lessons on the course e-learning page. Further details on the group works will be disclosed during the course.
The first part of the course focuses on the concept of CSR. Specifically, the following themes are studied: (i) Definitions and tools of CSR; (ii) Strategies and impacts of CSR. The second part concerns the brand activism paradigm, with the related modules as follows: (i) Definitions and roles of the brand activism; (ii) Goals and strategies of the brand activism.
During the course, guest speakers and experts of CSR are expected to be invited to examine in depth specific topics and conduct collective labs.
Weekly office hours (on Microsoft Teams or in presence) to be arranged (via e-mail) with the teacher.