Publishing and communication styles
- Overview
- Assessment methods
- Learning objectives
- Contents
- Delivery method
- Teaching methods
- Contacts/Info
Basic skills in a three-year course in the humanities, economics or political sciences.
Learning will be verified by an oral test. The oral exam consists of a presentation of the topics covered within the course and aims to ascertain the candidate’s preparation on the texts in question and its ability to give it a critical interpretation. Will be evaluated:
1. the lexical correctness of the exhibition (5 points);
2. the correctness of the conceptual analysis of the texts (10 points);
3. the acquisition of an effective learning methodology (5 points);
4. the critical ability and autonomy of the student (10 points).
The course aims to develop some basic skills as well as some insights into specific aspects of the editorial profession regarding:
1. the technological revolution in progress and the ongoing changes in publishing;
2. Understanding and interpreting the role of publishing in the diffusion of cultural communication;
3. the definition of the roles that publishers have in the publishing sector and will soon be involved;
4. the role of the internet and new technologies in editorial production.
Specifically, students will have to demonstrate that they are able to analyze and interpret critically what they learned within the course. Will be evaluated:
1. the ability to sum up with concrete examples the dynamics of editorial production;
2. Understanding the relationship between traditional publishing cultural mediation and the new possibilities offered by the network;
3. the ability to navigate in the history of publishing, understood as an essential tool for cultural transmission, from Gütemberg to the digital revolution.
The course will be divided into three phases, corresponding to a number of teaching and training lines, which include:
1. the analysis of the history of publishing, with particular attention to the Italian case;
2. the analysis of editorial production, from the unpublished intellectual product, to the various stages of production, to the promotion and distribution of books and extras;
3. the synthetic exposition of the digital revolution and its effects on traditional publishing.
The activities will be carried out through frontal lessons, in which the lecturer will explain the contents of the course asking for the interactive participation of the students through interventions, questions and reflections, in a tight dialectical comparison between professor and student.
Texts:
A. Cadioli; G. Vigini, Storia dell’editoria italiana dall’Unità ad oggi. Un profilo introduttivo 2012, Editrice Bibliografica, Milano 2012.
F. Vannucchi, Libro e Internet. Editori, librerie, lettori online, Editrice Bibliografica, Milano 2008;
M. McLuhan, Capire i media. Gli strumenti del comunicare, Il Saggiatore, Milano 2011.