Teaching activities aim at building knowledge, skills and competencies in planning, implementing and evaluating health communication interventions, with a focus on the importance of behavioural, social and organizational outcomes. The course provides a comprehensive introduction to theory, intervention design and current issues in health communication. In particular, the course emphasizes the importance of a participatory and person-centered approach to health communication interventions, taking into account the key social determinants of health and the interconnectedness of different health and social domains, as well as the importance of active stakeholder engagement as well as community (public communication) and patient empowerment (clinical communication).

Expected Learning Outcomes

At the end of the course, the student will be able to:

1. define the outcome and communication objectives of a health communication intervention;

2. analyze and describe the context(s) and target audience(s) in relation to the development of a health communication intervention;

3. select and use the most appropriate theories and models;

4. use quantitative, qualitative or mixed research methods;

5. to design, implement, monitor and evaluate health communication interventions;

6. develop effective visual communication.