EDUCATIONAL FUNCTIONS AND INSTRUMENTS
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Teaching methods
- Contacts/Info
EDUCATIONAL FUNCTIONS AND TOOLS
None
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SOCIAL MARKETING
The teachings of the previous two years will give a conceptual heritage to deal with the themes proposed in the course.
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TERRITORIAL PLANNING OF SERVICES
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Oral Examination
EDUCATIONAL FUNCTIONS AND TOOLS
Theoretical and practical understanding of the essential topics regarding key work sessions, group management and team work.
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SOCIAL MARKETING
The main teaching goal is to acquire a basic vocabulary of social marketing and the understanding of this concept and the elements that involves.
At the end of the course the student will acquire the following skills:
- Define the social marketing themes and the differences between commercial marketing;
- Comprehension of social marketing’s purposes, its characterizing elements and strategic vision;
- Comprehension of social marketing campaigns' planning processes
- Plan a marketing educational intervention for the organization of public services
- Analysis of personal service activities and wellbeing, third sector and orientation towards
environment
- Design of processes that aim to create competent communities and services empowerment.
It's expected that the acquisition of these skills will take to development of synthesis and information
processing skills, to knowledges also given by other sources, to the ability to use a correct language and to the comprehension of the processes founding social marketing.
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TERRITORIAL PLANNING OF SERVICES
- to make students know the different contributions in literature relating to design practice;
- to develop reading skills, and critical evaluation of a project;
- to recognize his own role as a Professional Educator within the design in synergy with other professions;
- to encourage research, discussion and flair for design as a tool aimed at the improvement of their profession.
EDUCATIONAL FUNCTIONS AND TOOLS
EDUCATIONAL SESSION
Key work session management and leading. Educator’s tasks: leading, educational purpose, asymmetry and boundaries.
Features of the educational key work session: emotions analysis. Emotional schemes and patterns. Communication and empathy. Active listening, content reformulation. Formal and informal setting.
Structure of the educational key work session: preparation, acceptance, focus, analysis and conclusion.
Structure of the key work session process. Interview types: introduction meeting, responsibility take on and educational contract, educational diagnosis, assessment, observation, anamnesis, counseling, motivational and support key work session, project management & planning, monitoring, informing & mentoring, feedback & conclusion. Documenting the key work sessions.
GROUP MANAGEMENT
3. Circle time: educational goals, conflict management, Circle Time phases and process. Leading techniques and facilitator role.
4. Educational materials: videos, theatrical pieces, peer education workshops. Planning and leading techniques, facilitator’s role.
TEAM WORK
Leading and group management. Team manager tasks. Staff meeting management. Decision taking process. Timing. Implementation. Cooperation. Staff responsibilities. Sense of belonging, activation and appraisal of team members. Problem Solving.
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SOCIAL MARKETING
The acquisition of the different knowledge and expected abilities will be developed in a parallel way
throughout the whole course, in which will be discussed the following topics:
- Marketing for the public service organizations (5 hours)
- Creating competent communities: the empowerment of public services, from the concept of
services' quality to communication in personal services (6 hours)
- Community psychology's tools for social marketing of personal service activities (4 hours)
- Social advertising and social marketing campaigns in history (5 hours)
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TERRITORIAL PLANNING OF SERVICES
I lesson: the meaning of the project, its territorial dimension and its importance in the system of services will be introduced;
II lesson: the different steps of the trial design (creation, activation, design, implementation and testing) will be explained;
III lesson: the different theoretical approaches to spatial planning (synoptic - rational, concerted/participated and heuristic) will be described;
IV lesson: all the technical and operational phases related to iter project ( problem analysis, formulation of objectives, planning activities, ...) will be developed ;
V lesson: we will identify the professions involved in the design and planning role within their various services related to the local network;
VI lesson: the different intervention strategies for the realization of the project focusing on the role of the educator towards the various projects beneficiaries will be explained;
VII lesson: the importance of the evaluation process and its mode will be explained;
VIII lesson: the processes of monitoring and verification of a project and its future development will be highlighted;
IX lesson: attention will be paid to the dynamics of intra-organizational processes of design reflected in the operating environment. In addition, we will attempt to contextualize everything in the present legislative/policy reality;
X lesson: plans will be brought to local, examples of "best practices" in the world of services.
See in Contents
Lectures, work in small groups, simulations, role-playing games
No