DIRITTO DELLA PUBBLICITÀ, DEGLI INFLUENCERS E MODA
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
- Contacts/Info
To have passed mandatory exams with respect to the year of course attendance
WITH PROF. POZZO:
The exam will consist of a written exam, with 15 multiple-choice questions, to be completed on the e-learning platform. The test is considered to have been passed with at least 13 correct answers. Passing the written examination is necessary to access the oral part with Prof. Reale. Each student must bring his/her own computer, tablet or mobile phone, which must be able to connect to the University's Wi-Fi network or, in any case, must already be equipped with an Internet connection (any problems related to the connection of the device and the University's Wi-Fi network must be solved by the students before the test). Further information will be provided in class and on the e-learning platform.
Knowledge of the topics covered in the lectures is required, with the support of materials such as slides and scientific articles provided from time to time by the professor (see indications on the Leganto portal and on the e-learning page of the course).
WITH PROF. REALE: Attending students:
The exam will consist of an oral test concerning the topics discussed during the lectures, with both general and more specific questions regarding the issued covered. The final grade will be given expressed out of thirty, with honours where appropriate. Account will be taken to the ability to refer the contents of the program, as well as to reason and argue critically with regard to specific problems proposed during the course. Attention will be paid as well as to the capacity to interact and solve practical problems
Non-attending students are required to have knowledge of the topics covered in the textbook and materials that will be indicated during the year.
The course deals with topics related to advertising and e-commerce law, with particular reference to the fashion industry. It is aimed at offering either a comparative and a socio-legal perspective. The aim is to highlight the different challenges that law has to face in regulating the world of marketing and advertising, following also the evolution and progress of technologies. This raises stimulating questions regarding the effectiveness and possible rapid obsolescence of identified rules. The fashion industry, with its importance to the economy and its reflections on culture and custom, is an intriguing area of study in this respect.
at the end of the course, the student will be able to:
- master the fundamental concepts concerning the regulation of offline and online advertising, in general and with specific reference to the fashion sector, with a focus on business and consumer protection;
- understand the different regulatory tools of commercial communication, developed at the national and supranational level, from a comparative perspective;
- reason critically about the effectiveness and practical impact of advertising regulations, particularly those applying to digital media.
A first part of the course (prof. Pozzo, 25 hours) will be devoted to a comparative examination of the regulatory tools of online and offline advertising, paying special attention to the guidelines developed at the European level. A particular attention will be paid to the fashion industry and its relevance in terms of communication and economics, and practical cases will be illustrated, eventually with the help of professionals in the field.
The second part of the course (prof. Reale, 25 hours) will be devoted to the emergence of self-regulation in the advertising industry, with particular reference to the Italian experience, and to the examination of the rules aimed at ensuring the fairness of online commercial communication. The benefits of self-regulation with reference to the fashion industry will be explained and practical cases will be proposed, possibly with the help of experienced professionals in this field.
For the extended programme, students are invited to check regularly the e-learning page of the course
The course will take place in the first semester and consists of a total of 50 hours. An interdisciplinary method will be adopted, with seminar-style lectures and discussions on practical cases and materials. Use will also be made of materials on slides that will be commented on in class and made available to attending students on the e-learning platform.
Additional information may be requested at the end of the lessons. In any case, students can agree a reception with the Professor by sending an e-mail to the following addresses: barbara.pozzo@uninsubria.it; cristina.reale@uninsubria.it. Further details will be provided through the University website and the e-learning platform.
Professors
Borrowers
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Degree course in: COMMUNICATION SCIENCES