MARKETS AND NEW TECHNOLOGIES
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
- Contacts/Info
Good writing and dialectic skills, re-elaboration of acquired concepts, analytical and creative thinking, use of office and English language are required.
The evaluation consists of a written test. The test will be carried out in an hour and a quarter (75 minutes). The objective of the exam is to verify the level of achievement of the training objectives indicated above, evaluating the level of knowledge and depth of the topics addressed and making connections between the teaching contents and comparing different aspects covered in lessons. The test is structured with cross tests, open questions and problem solving. The vote is expressed in thirtieths. In the classroom, students will be asked to present works that will be evaluated with an addition to the final exam grade equal to two points (2) in total. Regardless of the two additional points, the works will test the knowledge acquired and the ability to immerse oneself in the world of strategic management of innovation in the company and digital business while also being creative and finding solutions to the problems that will gradually be proposed
The course addresses the issues of innovation in business activity as a key factor in being able to compete on the markets, addressing in particular technology management strategies as drivers for technology-based innovation, as well as consumer/user behaviour. The applications of digitalisation and innovation will be explored in depth for process optimization, cost reduction and the sustainability of operational choices and the demands of the various market sectors. The course follows the following training objectives:
- provide the classroom with useful knowledge and tools to frame the topic of strategic management of innovation in the company and digital business in its many dimensions, such as: technological, market and organizational innovation from a sustainable perspective.
Address the issues of managing technology as a source of competitive advantage, in light of the dynamics introduced by the spread of the open innovation paradigm and new disruptive technologies.
The structure of the course reflects the fundamental phases of a strategic management process, proceeding from the evaluation of the dynamics of the technological environment of companies and the market from the point of view of all phases of production and marketing of products/services and corporate communication in digital business.
-introduction to business economics
- people, economic activity
- institutes, companies, economic specialization
- the different forms of market
- detection systems and corporate - -information system in the digital era
- digital transformation: financial statements, non-financial reporting, gender budget as internal and external communication tools in the digital era and in a sustainable vision
- the configuration choices of the product system and the competitive formula in the digital era
- digitalization as a strategic control tool
- the choices of organizations in the digital era and the new professional figures
-Digital transformation: resources, dimensions and skills
- product and process innovation: The main technological aspects of digital transformation
introduction to business economics
- people, economic activity
- institutes, companies, economic specialization
- the different forms of market
- detection systems and corporate - -information system in the digital era
- digital transformation: financial statements, non-financial reporting, gender budget as internal and external communication tools in the digital era and in a sustainable vision
- the configuration choices of the product system and the competitive formula in the digital era
- digitalization as a strategic control tool
- the choices of organizations in the digital era and the new professional figures
-Digital transformation: resources, dimensions and skills
- product and process innovation: The main technological aspects of digital transformation
The teaching is offered through frontal lessons conducted by the teacher with the use of support materials (slides, exemplary models, documentation, bibliographic materials...), any presentations carried out by the students, production of works on topics relevant to the course and testimonies of professionals who adopt innovative solutions linked to business digitalisation and the use of social platforms. The material presented in class is made available on the Moodle page reserved for teaching. Students are required to systematically proceed with the independent study of the reference texts, prepare the activities to be carried out in the classroom (if necessary) and actively participate in the proposed discussions. Non-attending students are required to study the texts indicated in the bibliography; they will be able to access the dedicated moodle page to consult the materials produced by the teacher.
To purchase texts, wait until the lessons begin. The teacher will be available to receive students at the end of the lessons, by appointment via email.