DIRITTO DELLA PUBBLICITÀ, DEGLI INFLUENCERS E MODA

Degree course: 
Corso di Long single cycle degree (5 years) in Law - Como
Academic year when starting the degree: 
2022/2023
Year: 
4
Academic year in which the course will be held: 
2025/2026
Seat of the course: 
Como - Università degli Studi dell'Insubria
Language: 
Italian
Credits: 
8
Standard lectures hours: 
50
Requirements: 

Having passed the fundamental exams relevant to the year of course attendance.

Final Examination: 
Orale

With Prof. Pozzo The assessment method for this module consists of a written exam composed of 15 multiple-choice questions, to be completed on the e-learning platform. The test is considered passed with at least 13 correct answers. Only after passing this test can students proceed to the oral exam related to Prof. Reale’s module. For the exam, each student must bring their own computer, tablet, or smartphone, which must be capable of connecting to the University’s Wi-Fi network or have an active internet connection. Any issues related to device connectivity or the University’s Wi-Fi must be resolved by the student prior to the exam. Further information will be provided during lectures and communicated via the e-learning platform. Students are required to have knowledge of the topics covered during lectures, supported by materials such as slides and scientific articles provided by the instructor from time to time (see instructions on the Leganto portal and the course e-learning page). With Prof. Reale Assessment for this module consists of an oral exam, with the final grade awarded on a 30-point scale, covering the topics addressed during the course. Attending students are required to have knowledge of the subjects discussed during lectures, supported by the textbook and materials provided by the instructor throughout the course (see instructions on the Leganto portal). Non-attending students must be familiar with the topics covered in the textbook and materials indicated during the year (see instructions on the Leganto portal). The assessment will be conducted through an oral exam, with the final grade awarded on a 30-point scale, covering the course topics. Evaluation will consider not only the ability to clearly present the material covered in class but also active participation and the capacity to solve practical problems.

Assessment: 
Voto Finale

This course addresses legal issues related to advertising and e-commerce, with a particular focus on the fashion industry. It offers a dual perspective: comparative and socio-legal. The objective is to highlight the various challenges the law faces in regulating the constantly evolving world of marketing and advertising, especially in light of ongoing technological developments. These changes raise important questions about the effectiveness and potential rapid obsolescence of existing legal frameworks. The fashion industry, due to its significant economic relevance and its influence on culture and social trends, provides a particularly compelling case study for these issues. By the end of the course, students will be able to: - demonstrate a solid understanding of the fundamental concepts related to the regulation of offline and online advertising, both generally and with specific reference to the fashion sector, with attention to the protection of businesses and consumers; - navigate the various regulatory frameworks for commercial communication developed at the national and supranational levels, from a comparative perspective; - critically assess the effectiveness and real-world impact of advertising regulations as applied to digital media.

The first part of the course (Prof. Pozzo, 25 hours) will be dedicated to a comparative examination of regulatory tools governing advertising, with particular attention to the guidelines established at the European level. This section will then focus specifically on the fashion sector and its significance in terms of communication and economic impact. The second part of the course (Prof. Reale, 25 hours) will address the emergence of self-regulation in the field of advertising, with particular reference to the Italian experience, and the rules developed specifically to ensure the correctness of online commercial communication. The advantages of self-regulation in the fashion sector will be illustrated, and practical cases will be presented for discussion with students, potentially involving experts from the industry

For the extended syllabus, students are encouraged to regularly check the course’s e-learning page.

Convenzionale

The course takes place during the first semester and consists of a total of 50 hours. An interdisciplinary approach will be adopted, featuring seminar-style lectures and discussions on practical cases and materials. Slides will also be used as teaching aids; these will be reviewed during class and made available to attending students on the e-learning platform.

Clarifications or additional information may be requested at the end of the lectures. In any case, students may arrange office hours with the instructors by sending an email to the following addresses: barbara.pozzo@uninsubria.it; cristina.reale@uninsubria.it. Further course details will also be provided through the University website and the e-learning platform accessible via the same site.