The course focuses on the analysis of business strategy, with a particular emphasis on the process of internationalization and the tools used to achieve it. This theoretical-practical approach enables students to develop specific capabilities in analyzing international markets and formulating strategies for entering foreign markets.

Among the expected learning outcomes, students will acquire the ability to use the terminology and concepts learned during the course accurately, demonstrating a strong knowledge and a profound understanding of the topics covered. Additionally, they will have the opportunity to apply the acquired knowledge in various business sectors and situations through the analysis of case studies and firsthand accounts from professionals in different industries. The constant theoretical-practical approach empowers students to gain considerable proficiency in applying theoretical concepts to real business scenarios.