The course of Comunicazione artistica belongs to the group of humanistic teachings which characterize the course of studies of the Laurea Magistrale (Master Degree) of Scienze e Tecniche della Comunicazione.
The student will be able to know the outlines of Italian and European History of Art and Architecture from Modern to Contemporary times, relating them to the various areas of communication investigated.
Specific care is required to the knowledge of the history of the material conditions of artists’ work and on their image through the centuries. Special attention is also require on patronage taste, the public perception of Art and Architecture through the different form of communication.
Among the learning results expected we point out the secondary capability of visual reading, the articulated communication using a specialized lexicon; the required skill is the comparative one, considering the proper geographical, chronological and cultural context and demonstrating their learning with a comparative reading of phenomena.
The acquired knowledge can contribute to the growth of the general skills of synthesis and processing of data and concepts derived from different sources, possibly putting them into practice in some specific case study.
The course provides the acquisition of cross skills, as correct use of language, communicative competences and development of comparative capabilities of judgment.