INTERNATIONAL BUSINESS
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
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The course doesn't require previous knowledge of the international business principles, but the attendance of the course of Management will be useful to better understand strategic options available to firms operating in international markets
Student must take a written exame on all topics presented and discussed in the classroom based on 3 open questions, each answer will be evaluated from 0 to 11 points. The final mark is expressed in 30/30 points For students attending the course, topics presented during the seminars with companies will be part of the exam. For students not attending the course, the exame will be based on all topic included in the bibliographic references.
The course aims at providing the basics for understanding the global international business environment and main factors affecting the competitiveness of multinational enterprises in the global marketplace. The course presents internationalization theories , main drivers of internationalization, factors affecting the market selection process, the entry strategies and location choices. It also provide the framework for understanding the crisis of the globalization process in the present geopolitical framework and discusses the implication on international business and interntationalization strategies of companies. The managerial implications associated with building the organization and managing the operations of multinational enterprises in a global economy are also discussed, paying attention to the impact of national/regional difference in political economy, industrial policy and culture on firm’s strategic choices. The role and different forms of “psychical distance” in the internationalization processes are also analyzed and discuss with the support of selected case studies. The course will also provide a critical analysis of the impact of Covid-19 pandemia on both international markets and internationalization strategies of firms.
On completion of the course, students are expected to be prepared both to confront the unique challenges of global business and to understand the main special problems involved in conducting international business. Students have to prove to be able to discuss, adopting a critical approach, the various theories of internationalization, the key determinants of strategy development in an international context, the alternative ways of organizing and managing the multinational enterprise.
Expanding abroad: motivations, means and main barriers to international business (2h);
Foreign Direct Investment: flows and trends in the global market (2h); Building worldwide competitive advantages: goals (efficiency, flexibility, learning) and means (national differences, scale economies and scope economies) (3h); A critical analysis of the crisis of the globalization of market (2hours); Market selection process (3h); Approaches to foreign market entry: alternative market entry strategies (3h); Factors influencing market entry strategies (3h); Theories of internationalization of firms (4h); The internationalization process in the network approach: the management of the liability of outsidership (3h); Developing International, Multidomestic, Global and Transnational Strategies (3h); Engaging in cross-border collaboration: Strategic alliances and network relationships (3h); The internationalization of “born-global” firms (2h); Role and forms of “physic distance“ in the internationalization strategies of firms: case studies presentation and discussion of research findings (3h); Developing a transnational organization: Managing multicultural teams and flexibility (2h); Technological Clusters and the new economics of land competition (3h); The impacts of Covid on International business (3 hours); Future challenges in international business (1h)
Expanding abroad: motivations, means and main barriers to international business (2h);
Foreign Direct Investment: flows and trends in the global market (2h); Building worldwide competitive advantages: goals (efficiency, flexibility, learning) and means (national differences, scale economies and scope economies) (3h); A critical analysis of the crisis of the globalization of market (2hours); Market selection process (3h); Approaches to foreign market entry: alternative market entry strategies (3h); Factors influencing market entry strategies (3h); Theories of internationalization of firms (4h); The internationalization process in the network approach: the management of the liability of outsidership (3h); Developing International, Multidomestic, Global and Transnational Strategies (3h); Engaging in cross-border collaboration: Strategic alliances and network relationships (3h); The internationalization of “born-global” firms (2h); Role and forms of “physic distance“ in the internationalization strategies of firms: case studies presentation and discussion of research findings (3h); Developing a transnational organization: Managing multicultural teams and flexibility (2h); Technological Clusters and the new economics of land competition (3h); The impacts of Covid on International business (3 hours); Future challenges in international business (1h)
Frontal lessons integrated with seminars conducted by managers and institutional players invited to discuss specific case studies or applied experiences
Office Hours: At the end of each lesson or by appointment to request by sending an email. Students not attending the course are requested to send an email at the address roberta.pezzetti@uninsubria.it to fix an appointment
Professors
Borrowers
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Degree course in: GLOBAL ENTREPRENEURSHIP ECONOMICS AND MANAGEMENT