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Television and crossmedia languages

Degree course: 
Corso di Second cycle degree in COMMUNICATION SCIENCES AND TECHNIQUES
Academic year when starting the degree: 
2021/2022
Year: 
2
Academic year in which the course will be held: 
2022/2023
Course type: 
Compulsory subjects, characteristic of the class
Seat of the course: 
Varese - Università degli Studi dell'Insubria
Language: 
Italian
Credits: 
8
Period: 
Second semester
Standard lectures hours: 
64
Detail of lecture’s hours: 
Lesson (64 hours)
Requirements: 

Excellent knowledge of Italian.

L'esame è scritto e consiste nell'accertamento dei contenuti del corso.
Gli studenti frequentanti potranno esporre una ricerca da concordare con il docente (30% della valutazione conclusiva).

Assessment: 
Voto Finale

During the course, the specificities of television and cross-media communication will be dealt with, evaluating the main communication strategies and the design of advertising and public communication campaigns, also with reference to new media. The topics of specialized languages, television Italian, the contrast to the sexist uses of the language and the choices for accessible and respectful communication will be dealt with.

- Television and communication;
- Advertising;
- Linguistic sexism;
- Language and power;
- Language Ideology

- Television and communication;
- Advertising;
- Linguistic sexism;
- Cross-media;
- Language and power

Convenzionale

Lectures, case study analysis, project works, problem solving activities.

Professors

NITTI PAOLO

Borrowers