ORGANIZZAZIONE AZIENDALE DELLE IMPRESE TURISTICHE
- Overview
- Assessment methods
- Learning objectives
- Contents
- Full programme
- Delivery method
- Teaching methods
- Contacts/Info
Written exam with open questions.
The objective of the course is to provide the fundamental cognitive tools to understand the logic and functioning problems of business organizations, the reference environment of the organizations, inter-organizational relationships, and the main corporate organizational structures.
Subsequently, these tools will be applied to companies operating in the tourism sector, to understand the logic behind the most common organizational choices adopted in the sector.
Principles of organization theory
The choice of the legal form of an enterprise
Organization of hotel businesses
Organization of food&beverage businesses
Revenue management in the hotel and restaurant sector.
Financial planning: budgeting, control, cost-volume-profit analysis
Other businesses in the tourism sector
Organization of events
PART ONE
The general dimensions of the organizational system:
- Organization as a discipline and field of study
- The systemic vision of the organization
- How to analyze organizations: the structural dimensions of the organization and the contingent factors that influence them
- Comparison between different approaches to organizational design
- Environment, strategy and organization. How to interpret the organizational environment: components, complexity, instability, uncertainty. The influence of the environment on organization design
PART TWO
The organizational dimensions applied to enterprises in the tourism industry
- The relevant factors in the choice of the legal form of the enterprise
- Behavioral and attitudinal requirements in the services sector
- Alternative organizational methods for running hotel and restaurant activities
PART THREE
Financial organization
- Revenue management, its implementation, and the organizational consequences
- Business organization and pricing policies
- Financial planning
- Firm financing decisions
PART FOUR
Events management
- What is an event
- The essential characteristics of the event organization process
- Programming and project management tools
- The role of events in the tourism industry
Formal lectures and problem-solving sessions.
Bibliography for the course:
Lecture slides
Economia, strategie e management delle aziende di produzione turistica, M. Confalonieri, Ed. Giappichelli
Le imprese alberghiere. Strategie e marketing, A.G. Mauri, McGraw-Hill
Organizzazione Aziendale (6 ed.), Richard Daft, Ed. Maggioli editore
Accounting Essentials for Hospitality Managers (3 ed.), Chris Guilding, Ed. Routledge
Financing Decisions and Performance of Italian SMEs in the Hotel Industry, Cornell Hospitality Quarterly, Marco Botta Economia e gestione delle imprese turistiche, R. Garibaldi, Hoepli
Event Studies: Theory, Research and Policy for Planned Events (4 ed.), Donald Getz e Stephen J. Page, Ed. Routledge
Further material made available on the e-learning platform