The objective of the course is applying the competences acquired during the courses of the first year to the tourism sector comprehending the various subsectors (accommodation, transportations, distribution). The first part of the course focuses on the general concepts of management and corporate strategy. The second part of the course deals with management and organizing strategies of the specific subsectors: accommodation, tour operating and travel distribution, the airline industry.
The expected learning outcomes include:
- Knowledge and understanding: the ability to make proper use of the terminology and concepts learned during the course;
- Applying knowledge and understanding: the ability to apply theoretical concepts acquired during the course to the various tourism sectors through the analysis of case studies and lectures of tourism managers.
- Communication skills: ability to interact during lectures and project works in order to develop problem solving skills and discuss the results achieved.