MARKET EVOLUTION AND ENTERPRISE DIGITISATION
- Overview
- Assessment methods
- Learning objectives
- Contents
- Delivery method
- Teaching methods
- Contacts/Info
Basic Digital Tools for Content Communication
For attending students. The exam is divided into two sessions. 50% of the final mark is related to the evaluation (over 30 points) of the presentations. The remaining 50% (again, over 30 points) of the mark is assigned by a written exam (45 minutes) consisting in 20 multiple-choice questions (correct answer: 1,5 points; uncorrected or blank answers: 0 points) on the Moodle platform. The exam will be held in the UNINSUBRIA computer labs (or classrooms).
For not attending (or working) students. A general exam (90 minutes) is available only. The whole mark (over 30 points) is assigned by a written exam consisting in 20 multiple-choice questions (correct answer: 1,5 points; uncorrected or blank answers: 0 points) and 4 open questions (one for each module) on the Moodle platform. The exam will be held in the UNINSUBRIA computer labs (or classrooms).
The course aims to highlight the main trends in the evolution of modern markets, with particular attention to digital revolutions, the digital transformation of businesses, and the new way of being a company. The ultimate goal is to provide tools that are useful for recognizing, understanding, and communicating effectively and consciously the main characteristics of the challenges in the economic system.
The course will be structured in four parts. In the first two parts, the theme of market evolution will be addressed through the history of exemplary companies and sectors, while in the second part, the digitalization of businesses will be examined more specifically. Finally, there will be a focus on corporate communication in relation to change. Each part will be organized through moments of traditional lecture, including insights from the business world, alternating with group workshops.
During the lessons external testimonies are planned to delve into topics related to the digital transformation of businesses and to illustrate case studies and group projects.
Individual appointments (on Microsoft Teams or in presence) to be arranged (via e-mail)