Marketing
Degree course:
Corso di First cycle degree in COMMUNICATION SCIENCES
Academic year when starting the degree:
2020/2021
Year:
3
Academic year in which the course will be held:
2022/2023
Course type:
Compulsory subjects, characteristic of the class
Language:
Italian
Credits:
7
Period:
Second semester
Standard lectures hours:
56
Detail of lecture’s hours:
Lesson (56 hours)
Assessment:
Voto Finale
Authors J. Blythe, E. Cedrola, J. Martin.
The foundations of marketing, Publishing house Pearson, Italy, 2017.
From first at ninth chapter of this book.
Author Fhilip Kotler.
Marketing: the journey of one life.
Publishing house Ekis, 2018.
Only the chapters 10 - 11 - 12 - 13 - 27 - 32 - 50 - 51.
Convenzionale
Professors
DENARO DARIO