PSYCHOLOGY AND COMMUNICATION STRATEGIES FOR HEALTH AND WELLNESS

Degree course: 
Corso di Second cycle degree in COMMUNICATION SCIENCES AND TECHNIQUES
Academic year when starting the degree: 
2020/2021
Year: 
1
Academic year in which the course will be held: 
2020/2021
Course type: 
Compulsory subjects, characteristic of the class
Language: 
Italian
Credits: 
8
Period: 
First Semester
Standard lectures hours: 
64
Detail of lecture’s hours: 
Lesson (64 hours)
Requirements: 

NONE

Final Examination: 
Orale

The learning process will be tested through 3 exercises, and a final written exam. The total score will be made of both components. For those who will not take part in the exercises, the score will be made out of the final exam only.

Assessment: 
Voto Finale

The course offers students an overview of the Communication World, targeted to Health and Wellness with two focuses: COVID-19 and Nutraceutics. The formative goals are:
1) creation and implementation of specific knowledge
2) implementation of techniques, methodology and contents about Health and Wellness

1) General Communication laws
2) Communication techniques
3) Crisis Communication (the Covid-19 case)
4) Nutraceutics
5) Nutraceutical scenarios and Communication

1) Introduction to the course: The Mature Markets
2) Communication and The Mature Markets
3) Communication Laws for Health and Wellness: First, second and third law, Psychological Contract, Identikit, Spiral questions, Pyramid of Needs
4) Duties and roles of Professionals (Doctors, Pharmacists, Managers of the pharma industry, Scientific Journalists and Bloggers, PR agencies)
5) Health Emergencies/ The case of COVID-19
a) Traditional Media
b) Social Media
c) Web Communication
d) Scientific Press
e) The "Black Swan”
f) Non Communicative use of the web
g) Fake News
h) Infodemia and others
6) The issue and the phases of Scientific Communication
7) The latest blockbuster: NUTRACEUTICS
a) Definition
b) Types
c) Use
d) Scenarios
e) Researches and New sources (BLUE ZONE)
f) Compliance
g) Safety
h) Effectiveness
i) Nutraeconomics
l) Claims
8) Ending and overview on Targeted Communication Stages: Drafting an article and Public Speaking

Texts for the course:

A) SOCIAL MEDIA e COMUNICAZIONE della SALUTE ( A. Lovarii, Feltrinelli Ed.)
B) PENSARE NUTRACEUTICO ( A. Martina, Dynamicom Edizioni)
C) COMUNICARE la SCIENZA ( S. Bencivelli, F.P. De Ceglia, Carocci Editore, 2013)

Convenzionale

If factors related to the pandemics won’t worsen, the classes will be in person.
Slides will be used, debates will be held, texts will be discussed during lessons and there will be 3 practical exercises.

Reception: Friday, before or after class. An exact time will be announced later. The Professor can always be contacted by email, on the official Uninsubria academic email.

Professors

MARTINA ALBERTO