DIGITAL COMMUNICATION AND SOCIAL MEDIA
- Overview
- Assessment methods
- Learning objectives
- Contents
- Bibliography
- Delivery method
- Teaching methods
- Contacts/Info
None
All students will have to take a written exam (duration 40 minutes) based on the topics dealt with during classes.
the course prepares students to a basic knowledge of digital communication, the use of new communication tools and technologies. Through lectures and bibliographic tools, students will develop necessary competences to analyze, understand and develop skills in digital communication, the theories and practices of the web, digital presentations, with attention to infographics and information visualization, to web 2.0, social networks, and online advertising. The emphasis will be placed on new languages, new technologies and new digital communication techniques, considering media and new professions related to the use of social media
History of digital media.
Communication and web 2.0, Social Networks and Social Media, blogs, hashtag and new professions.
How to read and represent digital data and presentations.
Analyze websites and social media.
Online advertising.
Making and giving a presentation.
Communication with a title.
1. Paccagnella Luciano, “Sociologia della comunicazione nell'era digitale”. Nuova ediz., 2020 Ed. Il Mulino
2. Balbi G., Magaudda P., “Storia dei media digitali: rivoluzione e continuità”, 2014 Ed. Laterza, Roma - Bari
3. Learning materials uploaded on the courses's e-learning platform
Lectures and active participation in practical activities aimed at providing the students with strategies, tools and tips for the creation of texts / images / graphics flyers, presentations, websites, social media and advertising.
The Professor is available to talk with the student through appointment upon request by email: pas.mariotto@uninsubria.it