Highly formative disciplinary frontal course rich in concepts, theories and definitions on corporate marketing with particular attention to the most important case studies in the world of modern and contemporary entrepreneurship. The course also includes the intervention in the classroom of marketing and communication professionals of market leaders who will bring their testimony and example to the students. Many theoretical and practical examples will crown the lesson hours and students will also be allowed to deepen the discipline by presenting a marketing project concerning a fresh and dynamic business startup which will, in addition to being an exam topic, also be the opportunity to put practice all the concepts learned during the course.