Languages and techniques of mass media communication
- Overview
- Assessment methods
- Learning objectives
- Contents
- Bibliography
- Delivery method
- Teaching methods
- Contacts/Info
None.
The exam consists in an oral interview aimed at the assessment of the acquisition and the correct understanding of the contents of the course. A question will be asked about the contents of each of the main authors in the programme. The evaluation will be based on the student’s ability to express and critically analyse the topics of the course. The final vote will take into account accuracy and quality of the answers (60%) as well as communicative ability and ability to properly motivate statements, analyses and evaluations during the oral test (40%).
The course aims to provide the tools to address, also from a diachronic perspective, some of the main expressive techniques of the media language, focusing on the specific case of the relationship between media language and conative message, also bt illustrating changes and complexity of communication methods, up to latest trends.
Practical and scientific analysis of the variety of linguistic-communicative acts in advertising, from historical antecedents to the complexity of modern mass-media, telematic systems, digital and post-digital communication.
G. Mayer, Dallo spot al post. La pubblicità dopo i social media, LSWR.
D. Antelmi – G. Rocca, Materiali ed analisi di testi, Arcipelago. Free download from e-learning.
Classes and seminars.
Student reception by appointment
giulio.facchetti@uninsubria.it