PSYCHOLOGY AND COMMUNICATION STRATEGIES FOR HEALTH AND WELLNESS
Degree course:
Corso di Second cycle degree in SCIENZE E TECNICHE DELLA COMUNICAZIONE
Academic year when starting the degree:
2019/2020
Year:
1
Academic year in which the course will be held:
2019/2020
Course type:
Compulsory subjects, characteristic of the class
Language:
Italian
Credits:
8
Period:
Second semester
Standard lectures hours:
64
Detail of lecture’s hours:
Lesson (64 hours)
Requirements:
None
Final Examination:
Orale
Assessment:
Voto Finale
• SYSTEM-ORIENTED OBJECTIVE: Principles, procedures and tools for health communication
• PROCESS-ORIENTED OBJECTIVE: Specific communicative relational aspects
• MANAGEMENT-ORIENTED OBJECTIVE: Acquisition of communication methodologies for the management of new areas of health communication (the New Nutraceutical Sciences)
• GENERAL INTRODUCTION TO MATURE MARKETS
• COMMUNICATION IN MATURE MARKETS
• COMMUNICATIONAL & MANAGEMENT LAWS ABOUT HEALTH AND WELLNESS
• THE TASKS OF THE NEW PROFESSIONAL/MANAGEMENT FIGURES IN THE HEALTHCARE SECTOR
• NUTRACEUTICS AND NEW CHALLENGES
Convenzionale
Professors
MARTINA ALBERTO