DIGITAL COMMUNICATION AND SOCIAL MEDIA
- Overview
- Assessment methods
- Learning objectives
- Contents
- Bibliography
- Delivery method
- Teaching methods
The course does not require that students have particular prior knowledge in order to attend the lectures or take the exam.
The treatment of all the requirements necessary for the full learning of the course topics is an integral part of the course itself.
The exam is based on a test with question to crosses
The main objective of the course is to train students on the technologies and methodologies on which the digital communication paradigms are based, with particular attention on the methodologies of information interchange on the web and in social media platforms.
Basic concepts of Computer Science (Computer Architecture, Software, Networks).
Basic mathematical concepts (Graph theory).
Digital communication methods (Foundations of the Web, Web as a means of communication, Web as a business tool).
Social Media (Social network as a means of communication, Social data analysis, Social advertising)
L'era della web communication. Il futuro è adesso. R. di Bari – ed. Tangram, 2010 (optional reading)
Informatica di base (5ta Ed) D. Curtin - McGraw Hill, 2006 (optional reading)
The lessons are based only on frontal teaching activities.