The course aims to investigate the main theoretical and practical questions related to the realization, production and circulation of the media storytelling, particularly of the contemporary tv fiction.

The areas of investigation will be three:
- characteristics of the contemporary media ecosystem: logics of editorial organization (TV networks, OTT, on demand services), relations between production and distribution, definition of the target audience, peculiarities of the market
- socio-semiotic and narratological analysis of serial fiction: genres and subgenres, hybridizations and macro-trends of content and language, types of storytelling and narrative structure, imaginary, encyclopedic connections with the media system, coherence with the editorial field placement
- translation modalities: trans-media translation and adaptation (from film, comic, novel ... to TV series), trans-national adaptations, single product movements in territories (national markets) and publishing systems (types of offer) ) different

Among the expected learning outcomes are:
- knowledge of the differences and relationships between the different types of audiovisual offer (TV, OTT, digital environment)
- ability to place a storytelling product within the corresponding building typology
- textual and narratological analysis capacity of a serial fiction product
- ability to recognize and critically analyze the potential offered by a translation phenomenon, both in terms of increasing the potential on the target, and in a critical key