Public communication and institutional
- Overview
- Assessment methods
- Learning objectives
- Contents
- Bibliography
- Teaching methods
- Contacts/Info
All the first year courses will provide students with a conceptual propedeutical heritage that is essential to address the issues that are being addressed.
The final exam is an oral exam that is intended only for those who enroll in the academic year 2017/18, while for the previous academic years (2015/2016 and 2016/2017) the written test of a press release is maintained. The oral examination is based on the knowledge of the material contained in the texts indicated in the program: Theories and Techniques of Communication p. 21 ° pag. 169 (up to art.3); Political and Institutional Communication Clipboard, p. 17 to p. 184, with the exception of pages 70/71 referred to in point 6; Institutional Communication Clipboard, page 7 to p. 82 excluding pages 63 to 68.
During the front lessons, written exercises will be taken that will be taken into account during the oral examination. The final vote will be determined by the degree of acquisition of the expected knowledge and skills: basic concepts of communication; contextuality assessment; ability to organize communicative processes; observational and narrative articulation; properness of language; ability to synthesize; good skills in writing and oral language.
Any voluntary participation in the editorial board of the online journal "insubriapress" will be a factor in the attribution of training credits but excluding the final evaluation of the oral exam.
Objectives of the course
The course aims to address the communication dynamics of Public Administration and Business, together with internal and external social communication, both public and private.
In particular it aims to make known the meanings, languages, tools and organizational forms of Communication. Through this knowledge, students will be able to acquire the theories and operating techniques of Public Communication and Business Communication that will facilitate the forms of interaction with citizens and customers, so as to make the satisfaction of social needs and wishes ever closer to expectations. The learning outcomes to be achieved will be the following:
Acquiring the fundamental concepts of Communication and its positioning in complex political, social and administrative systems. This positioning serves to develop the understanding of the contexts of macro systems and micro-productive, institutional, political and inter-productive systems;
In-depth knowledge of verbal and non-verbal communication techniques through which public and private companies can deploy their quantitative and qualitative productive needs by streamlining and improving the efficiency, efficiency and utility of services, products , perfecting, developing and stimulating productivity, competition, innovation and creativity;
Developing observational, comparative, critical and synthesizing capacities in the framing and representation of phenomena related to production systems and relationship with markets, as well as forms of interpersonal interaction and between groups, social and business communities .
Knowledge and use of oral and written forms of information to facilitate the understanding of messages transmitted by any media type, enabling also the development of cognitive skills, exchange and confrontation, dialogue and counter-mediation, mediation and conflict.
Knowledge of theories and techniques of media coverage, management of the various forms of satisfaction of the services provided by the Public Administration and the products supplied by the companies.
Developing subjective and collective potential in relation to the levels of cultural, social, political and economic awareness, to which the possible raising of the levels of consciousness and civil and democratic responsibility of individuals and communities.
The topics that will be dealt with will have to enable students to master both the theoretical knowledge of political and business communication and the communication tools in the following training path:
The concepts of communication in general and the ways in which it is initiated and developed in the interpersonal field, in the various forms of interaction between public administration and citizens, between business and consumers;
The characteristics of emotional partners as a basis for understanding the contexts and personal characteristics of our interlocutors; understanding before communicating is axiomatic;
Effective communication techniques and the four fronts of expression - speech, paper, spoken video, and the web, together with the selection of goals, choice of targets, the nature of the language to be adopted and the means of conveying messages;
Structure of verbal and nonverbal communication, with particular reference to oral and written exposure techniques and ability to evaluate direct and indirect feed back;
Effectiveness and selection of communication tools in various relational contexts through the Communication Plan Tool;
Structure of news (sources, processing and manipulation, positioning) and utilization techniques (press release, press conference, communication campaign, mass events, conferences, seminars, advertising materials);
Horizontal and multi-positional communication in optimum social-oriented communication and the development of cooperation, creativity, innovation and productivity;
The communicator's characteristics to improve personal and group performance (observational, analytical, critical, comparative, imaginative, intuitive, perceived atmospheres, intelligent use of rationalism and sentimentality, know how to select facts or insignificant from the relevant or of being exemplary, knowing the essence, banality and marginality, using the unexpectedness as a surprise weapon and fascination).
Techniques for monitoring and evaluating communicative actions that define the success or failure of institutional or enterprise performance.
The course includes the following texts:
• Franz Foti, Notepad of Political and Business Communication - The company "head down" - Franco Angeli Editore, 2016;
• Franz Foti and Gennaro Scarpato, Theories and Techniques of Public Communication, updated edition, Franco Angeli Editore, 2016:
• Mauro Carabelli and Gennaro Scarpato, Institutional Communication Clipboards, Pietro Macchione Editore, 2014.
During the lessons will be slides projected that will be made available to all students and delivered to individuals within a few days. Additional material presented in the classroom can be requested by email to the lecturer of the subject matter.
Lectures and exercises will take place according to an articulation of two classroom lessons per week where theoretical lessons and practical lessons will alternate.
Theoretical lessons will deepen the central subject matter of the subject, contained in the program, also referring to experiences from other countries to provide an international picture of the profession. Practical lessons will be the writing of press releases, a simulation of a press conference, the writing of a social research questionnaire with relative aggregation and data bundling, their evaluation and subsequent real press conference that will be held by the students.
During the teaching activities, a visit to the Talent Garden in Milan and a meeting with the foreign press is planned. During some lessons, institutional and business subjects with hands-on learning experiences will be present.
Other information:
Office hours
The students will be received twice a week before and after each lesson, while online the continuous interlocution by e - mail is allowed.
Calendar of educational activities
Hyperlink to the page of the timetable and locations of the CdS.
Exam sessions
The dates and places in which the exam sessions will take place, including the written exam for the academic years prior to 2018/2019, will be available on the University of Insubria website.