DIGITAL ECONOMY
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The course’s purpose is to make students understand the fundamentals of digital economy from business analysis to strategy implementation.
The course provides a series of concepts and frameworks which students can directly apply to strategic problems they may encounter. Throughout the course, there will be a heavy emphasis on going from concepts and market analysis to the formulation of concrete strategies. The types of firms range from pre-revenue start-ups to medium sized companies up to large multinationals.
At the end of the course students have to prove they have learned the models to analyze digital economy and to use in real life business cases.
1. Digital economy scenario
2. Technology evolution and adoption
• Diffusion of Innovation/Market Growth
• New Product Entry Strategy and Competitor Response
• Implications for Management of New Products
3. Selecting innovation projects
• Innovation analysis
• Business planning
• Value pools analysis
4. Social networks strategy
5. Sharing economy
6. Competitive advantage & digital economy
• The business model canvas
• Managing a business model
• Innovating a business model
• The lean start-up approach
• Blue ocean strategies
• Unbundling the corporation
7. Digital disruption
8. Platform competition
• Network economies
• Platform competition
• Competition in two-sided markets
• Multi-homing and its effects
9. Government digital agenda & Industry 4.0
Articles and case studies provided by the teacher.